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New WVWVAF Poll: Affordable Care Act Remains Popular with Rising American Electorate

Survey Shows Unparalleled Support for Women’s Economic Agenda

WASHINGTON, DC – December 12, 2013 – The Affordable Care Act remains incredibly popular with people of color, unmarried women and other members of the Rising American Electorate, and a plurality in Republican districts and a majority in Democratic districts still support implementing “Obamacare” over repealing it. Those are some of the key findings of a major new poll (PDF) sponsored by Women’s Voices Women Vote Action Fund and conducted by Greenberg Quinlan Rosner Research for Democracy Corps.

“Despite all the noise over the implementation of the Affordable Care Act, our polling shows that it remains popular among African Americans, Latinos, unmarried women and other members of the Rising American Electorate,” said Page Gardner, founder and President of Women’s Voices Women Vote Action Fund. “They realize that the reform law will improve their lives and ensure that they have affordable and reliable health care. These often economically-vulnerable Americans make up nearly 54 percent of the voting-eligible population, and these are the voters who decide elections.”

Overall, while the Affordable Care Act is marginally less popular now than a month ago, 49 percent want to implement the law versus 44 percent who would repeal it, according to the survey of 1,250 likely 2014 voters in the most competitive Congressional seats across the country.

Support among the Rising American Electorate (RAE) remains high. RAE members favor implementing Obamacare (58 percent) versus repealing it (35 percent). And they believe Obamacare will make life better for them (46 percent) and not harder (35 percent.) Unmarried women agree, with 42 percent saying the law will make life better, versus 35 percent who think it will make things harder.

Messaging Matters

Voters still have many questions about the law, but strong arguments in favor of Obamacare win converts to the Affordable Care Act and the political candidates who support it. When likely voters learn how the law will protect them from insurance companies and improve women’s health, overall support shoots up. 63 percent of all respondents reacted positively when told that insurance companies can’t “raise your rates or drop you when you get sick.” And 60 percent reacted favorably when told, “Women can no longer be charged more than men. Having a baby is no longer considered a pre-existing condition.”

The poll also shows overwhelming support for the Women’s Economic Agenda—from the RAE, unmarried women and all voters. It’s clear that the Women’s Economic Agenda is not popular just with women. Supporters are driven by an agenda that addresses basic pocketbook realities: paycheck fairness, scholarships for working women, the cost of childcare, and the cost of living. 83 percent of unmarried women (Republicans and Democrats) supported paycheck fairness and 80 percent supported measures to protect pregnant women from being fired or demoted, and expanding access to affordable childcare for working women.

“Our new poll makes clear that the Rising American Electorate is crucial to electoral victories, and that unmarried women of both major political parties support the Women’s Economic Agenda. It’s not just good policy, it’s smart politics,” Gardner said.