Women's Voices. Women Vote. Action Fund provides cutting edge research to guide our own and other organization's programs. The research conducted by Women's Voices. Women Vote Action Fund is available for download by clicking on the links below.
2010 Post Election Research
November 4, 2010 – Post Election Research
November 8, 2010 – Post Election Research
How to Talk to the Rising American Electorate
How to Engage and Motivate Voters in the Rising American Electorate [PDF]
How to Talk to the Rising American Electorate [PDF]
September 2010 Survey [PDF]
September 2010 Survey (Executive Summary) [PDF]
How to Talk to the Rising American Electorate (Focus Group Results)
July 20, 1010 Focus Groups: Cleveland, Ohio: audio video
How to Survive 2010
Democrats need to make substantial political progress in the next six months. The basic problem is math. Currently independent voters prefer Republicans over Democrats by two to one in congressional trial heats. Other groups, such as blue collar whites and white seniors are similarly lopsided in their preferences. More competitive margins are possible with these groups, but that could come too late, and there are more immediate places to make up the numbers.
Good places to start are among unmarried women, young people and people of color. Voters we call the Rising American Electorate (RAE), who make up the majority of the voting age population in the country and voters who drove progressive victories in 2006 and 2008. They remain supportive but not nearly in the same numbers. They can help rescue Democrats from a very forgettable electoral cycle in 2010. Unmarried women alone make up 26 percent of the population and can have the biggest impact.
This joint project by Women’s Voices. Women Vote Action Fund and Democracy Corps highlights distinct opportunities among these voters, but also core problems that need real attention and major political investments to make right.
Click here for the memo and frequency questionnaire
Drop Off Voters One Key to 2010
Drop-Off voters are voters who do not vote in the midterm election after having voted in the previous Presidential election. WVWV is at the forefront of analyzing who is at risk of “dropping off,” who will turn out to vote, and what the electorate will look like in the 2010 midterm elections.
In this survey, our first to analyze potential drop-off voters, participants were more likely to believe their state is off on the wrong track than the country and evidence emerges suggesting local issues can play as important a role in turn out as national issues. Most volunteered reasons for not voting reflect a candid self-assessment of competence; lack of information seems to inhibit voting.
Sometimes the means may matter as much as the message. In GOTV messaging, the second most powerful argument stressed the relative ease of voting with mail in ballots and early voting procedures. “Old school” outreach still has a role to play here. Asked to recall how they were contacted in 2008, drop-off voters are more likely to mention campaign mail, phones and television than social networking sites or e-mail.
Click here to download the full presentation [PDF]
Key Difference Emerge from Focus Groups
To view a summary of the focus groups and an oversample, click here [PDF]
Assessing the Impact of Sarah Palin on the Women's Vote: Unmarried women have unanswered questions. Read More
To view the frequency questionnaire of the oversample, click here[PDF]
To view a summary of the focus groups and oversample, click here[PDF]
Presentation outlines demographic information, voter participation trends, and economic stability for unmarried women and the rest of the RAE. To download this presentation, click here [PDF]
WVWV AF conducted focus groups in Colorado about the election, the candidates, their views on McCain, Obama, Biden and Palin. FULL REPORT
Unmarried Women By The Numbers reinforces the concept that it is impossible to understand the women's vote without examining the impact of marital status and differences in political outcomes between married and unmarried women, the marriage gap. FULL REPORT
Engaging Unmarried Women II identifies the economy as the key issue to engage women on their own. FULL REPORT
Engaging Unmarried Women reveals unmarried women support progressive candidates, yet they have been insufficiently courted by the candidates. FULL REPORT
Understanding the Women's Vote identifies the Marriage Gap as decisive in political decision-making among women. FULL REPORT
Analysis conducted by Women's Voices. Women Vote Action Fund and Greenberg Quinlan Rosner Research underscores the importance of marital status among young voters. FULL REPORT
Women Voters and Presidential Politics, a poll of unmarried women in battleground states showed unmarried women moving to Obama in the post-primary period and anchoring his support among women overall. FULL REPORT
Examination of exit surveys found unmarried women overwhelming turnout was disproportionately high on Super Tuesday. FULL REPORT To view a slideshow presentation of the report, click here.
Profile of young unmarried women, and their potential impact on the 2008 elections. FULL REPORT
Analysis conducted by Women's Voices. Women Vote Action Fund and Greenberg Quinlan Rosner Research underscores the importance of marital status. The report shows how the marriage gap cuts across voting blocs and transcends other demographic attributes. FULL REPORT
Single women were the driving force for change on Election Day 2006. In fact, exit polls show that the marriage gap was the determining factor in the change that will be taking place on Capitol Hill.
Description of our 2006 programs and research. FULL REPORT
Summary of our 2006 research conducted by Greenberg Quinlan Rosner Research on the mood of women on their own and how to motivate them to participate in the democratic process. FULL REPORT
WVWV AF poll conducted by Lake Research Partners shows that ballot initiatives are especially motivating to single women. Click here to see the Power Point summary of the poll. Click here for results from Michigan and Missouri and click here for results from Ohio and Washington.
In August 2006, WVWV AF conducted a Conference Call to discuss results of our recent research. Click here to view the PowerPoint presentation, and click here to view a memo of the Focus Group and Web Survey results discussed during the call.
Regression analysis on Hispanic voting patterns. FULL REPORT
Data from a Democracy Corps nationwide survey of 984 Hispanics conducted May 18-June 4, 2006. FULL REPORT
The Pew Hispanic Center/Kaiser Family Foundation 2004 National Survey of Latinos: Politics and Civic Engagement was conducted by telephone between April 21 and June 9, 2004 among a nationally representative sample of 2,288 Latino adults, 18 years and older, who were selected at random. FULL REPORT
Women on Their Own: Agents of Change Presentation. FULL REPORT
Women on Their Own in Unmarried America Presentation. FULL REPORT
