WVWVAF relies heavily on Research & Development (R&D) to improve the effectiveness of its programs and tools and increase cost efficiency. From public opinion surveys to controlled experiments to measure and improve programmatic effectiveness and cost, WVWVAF uses a broad array of research instruments to develop and refine programs, tools and tactics. It’s all designed to reach out to unmarried women and other key constituencies and encourage them to participate in our democracy.
Unmarried women are key to reaching other politically under-participating, under-represented groups. They are the primary driver of the Rising American Electorate (RAE.) Together, unmarried women, people of color and young people make up the majority (56.7 percent) of the eligible U.S. voters. And unmarried women make up a large percentage of the Latino and African-American populations and of millennials.
New Poll: Unmarried Women Poised to Make the Difference in 2016
Unmarried women and other members of the Rising American Electorate could be responsible for Democratic presidential success in 2016, just as they were in 2012, according to a new national poll released today by the Women’s Voices Women Vote Action Fund. The survey, conducted by pollster Stan Greenberg and Democracy Corps, found that former Secretary of State Hillary Clinton leads likely Republican candidates in the 2016 presidential race by 62 percent to 33 percent among unmarried women voters. With all voters, Sec. Clinton begins with a 6 point lead over Gov. Mitt Romney and a 12 point lead over Gov. Jeb Bush.
The new national findings make clear that all candidates who aspire to the White House will need to speak to the financial insecurities many voters feel.
“Voters are still getting squeezed economically,” said Page Gardner, president and founder of the Voices Women Vote Action Fund. “But, our new research suggests that unmarried women could provide Democratic presidential candidates with a winning advantage if their concerns about their economic well-being are addressed.”
New WVWVAF Poll on the Affordable Care Act
The Affordable Care Act remains incredibly popular with people of color, unmarried women and other members of the Rising American Electorate, and a plurality in Republican districts and a majority in Democratic districts still support implementing “Obamacare” over repealing it.
Overall, while the Affordable Care Act is marginally less popular now than a month ago, 49 percent want to implement the law versus 44 percent who would repeal it, according to the survey of 1,250 likely 2014 voters in the most competitive Congressional seats across the country. Support among the Rising American Electorate (RAE) remains high. RAE members favor implementing Obamacare (58 percent) versus repealing it (35 percent). And they believe Obamacare will make life better for them (46 percent) and not harder (35 percent.) Unmarried women agree, with 42 percent saying the law will make life better, versus 35 percent who think it will make things harder.
Poll sponsored by Women’s Voices Women Vote Action Fund and conducted by Greenberg Quinlan Rosner Research for Democracy Corps
Full Results (PDF)
Winning the 47 percent and the future gets Obama back
Single women, people of color and young people – the Rising American Electorate -- voted for change in 2008. To understand the dynamics of this election, Women’s Voices. Women Vote Action Fund and Democracy Corps engaged in a three-phase research project with a particular emphasis on disengaged voters, Obama defectors, and unmarried women. This project included a national survey, focus groups among unmarried and married women in
Fairfax, Virginia and Columbus, Ohio, and dial meter research during the first presidential debate with follow up focus groups in Denver, Colorado.
What is clear is that unmarried women are more likely to engage and turn out when they are convinced they have a stake in the outcome of the election – and that there is a powerful argument that can be made to persuade them to show up and vote their values.