Control Group Experiments
To increase voter participation in all aspects of our democracy, WVWVAF uses science — randomized, controlled clinical trials similar to those used in medical research, and a constant feedback loop — experiments to measure, hone and improve programs, models and tactics in real time.
What Works in Persuasion Mail
In keeping with its mission of testing and measuring the best ways to motivate voters, the Women’s Voice Women Vote Action Fund conducted an unusual experiment that tested the most fundamental assumptions about political persuasion mail. The results have surprised political practitioners across the nation.