Single women, people of color and young people – the Rising American Electorate — voted for change in 2008. To understand the dynamics of this election, Women’s Voices. Women Vote Action Fund and Democracy Corps engaged in a three-phase research project with a particular emphasis on disengaged voters, Obama defectors, and unmarried women. This project included a national survey, focus groups among unmarried and married women in
Fairfax, Virginia and Columbus, Ohio, and dial meter research during the first presidential debate with follow up focus groups in Denver, Colorado.
What is clear is that unmarried women are more likely to engage and turn out when they are convinced they have a stake in the outcome of the election – and that there is a powerful argument that can be made to persuade them to show up and vote their values.