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New Poll: Unmarried Women Voters Could Make the Difference in Senate Battleground States

July 22, 2014

Survey Reveals that Unmarried Women Could Decide Close Elections for Senate Candidates
in 12 Battleground States

Unmarried women can make the difference in tight elections for U.S. Senate candidates in 12 battleground states, according to a poll released today by the Women’s Voices Women Vote Action Fund and Democracy Corps. Republican candidates have a slight edge over Democrats in the battlegrounds, with all likely voters. But when unmarried women are polled, the odds flip. Unmarried women favor Democrats in the battlegrounds by 50 to 39, a sizable difference.

“In the 12 battleground states where we conducted today’s poll with Democracy Corps, it’s increasingly clear that Senate candidates can’t win without the votes of unmarried women,” said Page Gardner, President of the Women’s Voices Women Vote Action Fund. “Unmarried women are poised to make the difference this election year.”

The survey, the first to poll in all 12 battleground states using a named ballot, reveals a 44-46 race in states that were won by Mitt Romney by 9 points just two years ago. It also shows that Democrats have a way to improve their fortunes—through the support of unmarried women. Engaging in a populist, “in your shoes” economic debate brings these critical voters back in the fold, shifting their support for Senate Democrats from +11 to +20.

Unmarried women respond the strongest to messages that talk not only about policies that help women but also include men and the working middle class.

The survey also shows that the Supreme Court’s recent Hobby Lobby decision provides an opening for Democrats to make a powerful critique on Republicans on the issue of women’s health. The survey found that unmarried women would be less likely to vote for candidates who support the Hobby Lobby decision, by 45 to 27. In the Hobby Lobby case, the Supreme Court ruled that companies are allowed to exclude covering certain types of contraceptives for their employees, based on the religious views of the owners.

Pollster Stan Greenberg conducted the survey of 1,000 likely 2014 voters in the most competitive Senate races in the nation, on behalf of Women’s Voices Women Vote Action Fund and Democracy Corps.


To view the full survey results, please click here. (PDF)

And to read a Democracy Corps memo on the survey, please click here. (PDF)


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