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Today, Page Gardner of Women’s Voices Women Vote Action Fund and Stan Greenberg with Democracy Corps released a new study that revealed:
- The Rising American Electorate (RAE)—millennials, unmarried women, African-Americans, and Latinos—are a major voting bloc to watch in 2016
- Democrats enjoy a 50 – 42 percent lead at the top-of-the-ticket against Trump, due in large part to support from the RAE—unmarried women (71 percent Clinton), millennial voters (69 percent) and people of color (75 percent).
- The support at the top of the ticket doesn’t trickle down the ballot.
- Lack of enthusiasm around this election is an issue for Democrats this cycle
- Championing a middle-class economic agenda combined with a call to action around fundamental political and government reform resonates with members of the RAE, as well as swing voters, and can help drive enthusiasm around the election.