Today, we’re releasing the second in a series of three national polls and online web panels that are focused on unmarried women and the rest of the Rising American Electorate — people of color and young people — as well as white working class women.
Despite the unpopularity of Trump and the Republican Congress, Democrats need to address their shortcomings with key segments of the electorate. House Republicans are also becoming more disliked. Voters are determined to vote for change and hold the Republican Congress accountable, but it’s not enough right now.
Democrats need to play more into voters’ desire for change and disruption – they can counteract the drop-off in support and enthusiasm from June to October among the RAE by going back to traditional economic messaging that is historically bread and butter Democratic issues. Cultural issues play to the Republican base, which is why Trump and Bannon keep trying to get Democrats to take the bait. Instead, Democrats need to have a new conversation that impacts people’s lives.
Page Gardner, president of WVWVAF, said of the new poll: “I hope this survey serves as a warning sign that 2018 isn’t in the bag for progressives – especially among unmarried women and millennials. We have been doing research on the drop-off rates in midterm elections, and those who are most likely to drop off include unmarried women, African Americans, Latinos, Asian Americans, and young people. We already knew we were facing headwinds going into 2018, but this survey proves progressives need to take off the rose-colored glasses and invest smartly if they want to win in 2018.”
The Voter Participation Center released a report in July 2017 that predicts 40 million voters from 2016 won’t vote in 2018… and two-thirds of those dropoff voters will be the Rising American Electorate: unmarried women, people of color, and young people.