The Rising American Electorate — unmarried women, people of color, and millennials — can have an enormous influence on American politics, election outcomes and policy debates… when they register to vote, turn out at the polls, and get active on the values and issues they care about.

Unmarried women are one of the largest and fastest-growing demographic groups in our nation; in the 2016 election, the majority of vote-eligible women will be unmarried. But they’re considerably less likely to register or vote than their married counterparts, and their level of political involvement sometimes falls short of their potential. The same is true for the other groups that comprise the Rising American Electorate.

The mission of Women’s Voices Women Vote Action Fund is to close that gap. We’re working to reverse the under-representation of unmarried women, and the rest of the Rising American Electorate, in our democracy.

Here’s how we’re doing that:

• Raising Awareness: Working to make elected officials, journalists, political commentators, and other thought leaders aware of the importance of unmarried women and the Rising American Electorate.
• Policy Advocacy: Using advertising, direct mail, and media to provide unmarried women with information about the issues and values they care about.
• Research: Ongoing demographic and electoral research, including public opinion polling, focus groups, and control-group-tested experiments.