Unmarried women can have an enormous influence on American politics, election outcomes and policy debates—when they register, turn out and act on their values.


Women’s Voices Women Vote Action Fund is a data-driven organization to the core.

Every aspect of our awareness-raising and policy advocacy is based on sound research and solid analysis. From public opinion surveys to controlled experiments, our research helps us measure, evaluate, develop, and refine everything we do, honing all of our efforts to reach out to unmarried women and other key constituencies and encourage them to participate in our democracy.

We also use our research directly in our policy advocacy programs, releasing it to the public to show elected officials and thought leaders that the Rising American Electorate — who already make up the majority of eligible voters — are solidly in support of economic and social progress on issues like equal pay, the minimum wage, paid leave, health care, LGBT equality, and reproductive rights.

This year, our polling found a steep increase in the number of RAE voters who say that this election “matters” to them… so we’ve significantly increased our investment in public opinion research to determine what messages, ideas, and issues resonate most strongly with the RAE. Our research agenda included:

  • State battleground surveys in the fall
  • Focus groups in early September
  • Online dial meter and breakout focus groups for the first presidential debate
  • Election-night survey with the RAE both nationally and with state oversamples

This ambitious research agenda has provided us with a better understanding of the underlying dynamics that shape RAE voters’ opinions and actions — which will help us to more effectively motivate voter participation among the RAE from the top of the ticket down in future elections.

We also provide the results of many of our research projects to the wider public, so that partner organizations and allies can take advantage of the knowledge we’ve gained.

We’re proud to work with partners like Democracy Corps, Greenberg Quinlan Rosner Research, Lake Research Partners, and our sister organization, The Voter Participation Center, to present some of the most innovative, cutting-edge data available about unmarried women and the Rising American Electorate.

— Our Latest Research —
November 8, 2017Action Fund Research

Our Election Day poll in Virginia shows the Rising American Electorate – unmarried women, people of color, and young people – strongly rejected Donald Trump’s dog-whistle politics and divisive policies, and propelled Democrats to victory.

November 3, 2017Action Fund Research

Despite the unpopularity of Trump and the Republican Congress, Democrats need to address their shortcomings with key segments of the electorate, according to our latest polls and online panels.

April 13, 2017Action Fund Research

The 2018 election may be a big opportunity for Democrats… but only if they reclaim working-class economic issues. Read more about our March 2017 focus groups with women in Virginia and Ohio.

March 1, 2017Action Fund Research

Our dial groups and surveys found that Donald Trump’s February 28 address to Congress produced modest improvements in his favorability ratings among key 2018 voter demographics—but millennials in particular weren’t won over by the speech.

November 17, 2016Action Fund Research

The Action Fund and Democracy Corps surveyed 1,300 voters between Nov. 7 and Nov. 9, 2016, including an oversample of 200 Rising American Electorate voters and 200 battleground state voters (AZ, FL, OH, IA, NC, NV, NH, PA, VA, WI).

October 20, 2016Action Fund Research

Our live-dial reactions and focus groups for the third presidential debate found that it was a good night for Hillary Clinton, as she consolidated her support and improved Democrats’ downballot prospects. Donald Trump, on the other hand, didn’t do himself any favors by refusing to accept the results of the election and letting Sec. Clinton bait him into losing his temper.

October 7, 2016Action Fund Research

We’ve seen a major shift in millennial voters’ preferences within the past two weeks. Democratic millennials are consolidating around Hillary Clinton, but Republican millennials still have misgivings about Donald Trump… and many are gravitating to third-party candidate Gary Johnson. Read more from our October 2016 poll of millennial likely voters in 11 key battleground states.

September 27, 2016Action Fund Research

We measured real-time reactions from the Rising American Electorate and persuadable voters to the first 2016 presidential debate. Find out what resonated with them and what they didn’t like.

September 23, 2016Action Fund Research

Our latest poll in four battleground states — Nevada, North Carolina, Ohio, and Pennsylvania — shows the Rising American Electorate continuing to bolster Hillary Clinton’s strength in the Electoral College.

June 30, 2016Action Fund Research

Our June 2016 survey of 9 battleground states found that Donald Trump’s candidacy is changing the game for the Rising American Electorate — in favor of Hillary Clinton and the Democrats.


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